Rado watches have a world famous reputation and have a very unique look and feel. The
Rado watch company was opened in 1917 in Switzerland.
Rado watches are made of exotic and nearly scratchproof materials. During the1960s
Rado's first scratchproof watch was created, called the
Rado DiaStar watch. Two decades later in 1983,
Rado became a member of the prestigious SMH group, which changed its name in 1998 to the Swatch Group. The Swatch Group is the largest
watch conglomerate in the world totaling around 25% of all watch sales.
Rado watches, breaking out of the mold
Most other
watch brands use normal elements like gold, silver, brass and steel, and focus their creativity on designs, and functionality.
Rado watches however are able to accomplish individuality by being made from far more exotic elements like hardened metal alloys, sapphire crystal, super hardened ceramics, lanthanum and diamond.
Rado watches also represent the monumental undertaking of engineering masterpieces of
watch making art by combining designs and materials that come together in perfect harmony. The duel functionality of a
Rado watch is a retro
wrist watch of style and excellent taste. The foundation for this is achieved by the mastery of the use of exciting new technologies developed to be able to craft some of the hardest known elements in the world. This advanced knowledge of exotic material manipulation has been many years in the making.
Rado watches truly represent the exotic side of
wrist watches.
Rado Official Site